Color can make an otherwise bland marketing collateral look alive. Studies have been made to prove that the use of color do make people become more interested and attracted. This is the reason why many marketers and business owners would advise to use color in any marketing campaign.
Be it poster printing, print posters or even brochure printing, adding color to your collaterals can make a world of difference in how you attract your audience and eventually make them consider your offer. If you can print posters for example that have color, you would most likely accomplish what you have set out to do with your collaterals – to attract and pitch your message so your target audience will be encouraged to try you out.
More than the usual black and white, here are some more options for you so you can bring to life your poster printing:
Use spot color.
Area color or spot color is one of the ways by which you can add life to your collaterals. The technique uses a particular shade of ink where it is then placed on a specific area in your print poster. This strategy is effective because your target readers’ eyes are drawn to a particular “spot” in your poster printing while leaving the rest of the space blank and devoid of any color. This technique helps you save on costs as your printer only has to put a certain color on certain spots. A simple design and layout would benefit much from this type of poster design technique.
Use grayscale.
There’s a certain attractiveness to age old designs, that’s why it’s not surprising that the old traditional printing of black-and-white can still attract attention. They look more classic and poignant. Black-and-white or ‘grayscale’ has a certain appeal in addition to it being the cheapest form of printing posters. Especially if you’re thinking of producing a massive amount of it, your poster printing can still effectively convey your message, but on a cheap and less costly means.
Use theme colors.
Provide more than a few matching themes in your poster with your choice of shades. Although you can still save on costs as you are not using all the colors in the color wheel, you will be able to use as many as two to three spot colors for your theme.
Use full color.
This is the mother of all colors. The granddaddy when it comes to using shades to give life to your print posters. Full color printing means having the chance to use all the colors available as well as their combinations to produce hundreds and thousands of other hues. They give the most impact and they often leave your target readers emotionally connected and able to be convinced by your images and pictures. The downside though is that full color costs more. It’s expensive; as the more inks you use, the more costly your print project becomes. Nevertheless, despite its price, the result is worth every penny when you have more than enough customers buying your products.
Color is one way to make your marketing collaterals more attractive and effective. So use color to brighten up your marketing campaign. Just choose wisely and don’t go spending more than what you can afford.
How To Use Color In Your Collaterals
Color can make an otherwise bland marketing collateral look alive. Studies have been made to prove that the use of color do make people become more interested and attracted. This is the reason why many marketers and business owners would advise to use color in any marketing campaign.
Be it poster printing, print posters or even brochure printing, adding color to your collaterals can make a world of difference in how you attract your audience and eventually make them consider your offer. If you can print posters for example that have color, you would most likely accomplish what you have set out to do with your collaterals – to attract and pitch your message so your target audience will be encouraged to try you out.
More than the usual black and white, here are some more options for you so you can bring to life your poster printing:
Use spot color.
Area color or spot color is one of the ways by which you can add life to your collaterals. The technique uses a particular shade of ink where it is then placed on a specific area in your print poster. This strategy is effective because your target readers’ eyes are drawn to a particular “spot” in your poster printing while leaving the rest of the space blank and devoid of any color. This technique helps you save on costs as your printer only has to put a certain color on certain spots. A simple design and layout would benefit much from this type of poster design technique.
Use grayscale.
There’s a certain attractiveness to age old designs, that’s why it’s not surprising that the old traditional printing of black-and-white can still attract attention. They look more classic and poignant. Black-and-white or ‘grayscale’ has a certain appeal in addition to it being the cheapest form of printing posters. Especially if you’re thinking of producing a massive amount of it, your poster printing can still effectively convey your message, but on a cheap and less costly means.
Use theme colors.
Provide more than a few matching themes in your poster with your choice of shades. Although you can still save on costs as you are not using all the colors in the color wheel, you will be able to use as many as two to three spot colors for your theme.
Use full color.
This is the mother of all colors. The granddaddy when it comes to using shades to give life to your print posters. Full color printing means having the chance to use all the colors available as well as their combinations to produce hundreds and thousands of other hues. They give the most impact and they often leave your target readers emotionally connected and able to be convinced by your images and pictures. The downside though is that full color costs more. It’s expensive; as the more inks you use, the more costly your print project becomes. Nevertheless, despite its price, the result is worth every penny when you have more than enough customers buying your products.
Color is one way to make your marketing collaterals more attractive and effective. So use color to brighten up your marketing campaign. Just choose wisely and don’t go spending more than what you can afford.
Be it poster printing, print posters or even brochure printing, adding color to your collaterals can make a world of difference in how you attract your audience and eventually make them consider your offer. If you can print posters for example that have color, you would most likely accomplish what you have set out to do with your collaterals – to attract and pitch your message so your target audience will be encouraged to try you out.
More than the usual black and white, here are some more options for you so you can bring to life your poster printing:
Use spot color.
Area color or spot color is one of the ways by which you can add life to your collaterals. The technique uses a particular shade of ink where it is then placed on a specific area in your print poster. This strategy is effective because your target readers’ eyes are drawn to a particular “spot” in your poster printing while leaving the rest of the space blank and devoid of any color. This technique helps you save on costs as your printer only has to put a certain color on certain spots. A simple design and layout would benefit much from this type of poster design technique.
Use grayscale.
There’s a certain attractiveness to age old designs, that’s why it’s not surprising that the old traditional printing of black-and-white can still attract attention. They look more classic and poignant. Black-and-white or ‘grayscale’ has a certain appeal in addition to it being the cheapest form of printing posters. Especially if you’re thinking of producing a massive amount of it, your poster printing can still effectively convey your message, but on a cheap and less costly means.
Use theme colors.
Provide more than a few matching themes in your poster with your choice of shades. Although you can still save on costs as you are not using all the colors in the color wheel, you will be able to use as many as two to three spot colors for your theme.
Use full color.
This is the mother of all colors. The granddaddy when it comes to using shades to give life to your print posters. Full color printing means having the chance to use all the colors available as well as their combinations to produce hundreds and thousands of other hues. They give the most impact and they often leave your target readers emotionally connected and able to be convinced by your images and pictures. The downside though is that full color costs more. It’s expensive; as the more inks you use, the more costly your print project becomes. Nevertheless, despite its price, the result is worth every penny when you have more than enough customers buying your products.
Color is one way to make your marketing collaterals more attractive and effective. So use color to brighten up your marketing campaign. Just choose wisely and don’t go spending more than what you can afford.
How To Use Color In Your Collaterals
Color can make an otherwise bland marketing collateral look alive. Studies have been made to prove that the use of color do make people become more interested and attracted. This is the reason why many marketers and business owners would advise to use color in any marketing campaign.
Be it poster printing, print posters or even brochure printing, adding color to your collaterals can make a world of difference in how you attract your audience and eventually make them consider your offer. If you can print posters for example that have color, you would most likely accomplish what you have set out to do with your collaterals – to attract and pitch your message so your target audience will be encouraged to try you out.
More than the usual black and white, here are some more options for you so you can bring to life your poster printing:
Use spot color.
Area color or spot color is one of the ways by which you can add life to your collaterals. The technique uses a particular shade of ink where it is then placed on a specific area in your print poster. This strategy is effective because your target readers’ eyes are drawn to a particular “spot” in your poster printing while leaving the rest of the space blank and devoid of any color. This technique helps you save on costs as your printer only has to put a certain color on certain spots. A simple design and layout would benefit much from this type of poster design technique.
Use grayscale.
There’s a certain attractiveness to age old designs, that’s why it’s not surprising that the old traditional printing of black-and-white can still attract attention. They look more classic and poignant. Black-and-white or ‘grayscale’ has a certain appeal in addition to it being the cheapest form of printing posters. Especially if you’re thinking of producing a massive amount of it, your poster printing can still effectively convey your message, but on a cheap and less costly means.
Use theme colors.
Provide more than a few matching themes in your poster with your choice of shades. Although you can still save on costs as you are not using all the colors in the color wheel, you will be able to use as many as two to three spot colors for your theme.
Use full color.
This is the mother of all colors. The granddaddy when it comes to using shades to give life to your print posters. Full color printing means having the chance to use all the colors available as well as their combinations to produce hundreds and thousands of other hues. They give the most impact and they often leave your target readers emotionally connected and able to be convinced by your images and pictures. The downside though is that full color costs more. It’s expensive; as the more inks you use, the more costly your print project becomes. Nevertheless, despite its price, the result is worth every penny when you have more than enough customers buying your products.
Color is one way to make your marketing collaterals more attractive and effective. So use color to brighten up your marketing campaign. Just choose wisely and don’t go spending more than what you can afford.
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