The software consists of 'projects' or sections which are based on the most common functionality you'll need when researching profitable keywords.
They are:
1. Create A Keyword List
Returns a search list of keywords as found by any of the services below (you can choose one or more of them) Ask.com, Google suggestion tool, Yahoo!, FreeKeywords (Wordtracker), Meta tags, Misspelled Keywords, Optional paid Wordtraker and KeywordDiscovery.
Allows you to limit the number of searches returned.
In the report window, you can edit your list of keywords by excluding phrases or selecting phrases starting with or containing a certain word.
Once you are happy with your list, you can group them into an Ad Group and/or send the list to Project #2 or Project #4 or even create content pages based on those keywords.
The content is extracted from Article Directories.
2. Analyze Pay Per Click Listings
Enter your list of keywords (or 'send' them from Project #1) and select which search engines you want to hit for analysis (Google, Enhance, Yahoo, Miva).
Select which criteria you want to see on the report (KEI, Title Reports, Top Bids, Anchor Results, Text results) and how you want to match your Google adwords phrases (broad, phrase or exact match).
Lastly enter the Max CPC $ value.
In the report view, you will see each keyword and values for the following columns
(depending on what you selected in the previous window):
Results, Searches, R/S Ratio, KEI, Adwords CPC, Adwords Position, Adwords Clicks and number of Google campaigns.
If you click on a keyword here, you will see a list of website URLs in the bottom window which will show you the top competitors who are bidding for that keyword.
If you then click on that URL, you will see the competitor's ad.
3. Select A Keyword List
Here you can extract a list of keywords related to your initial phrase which are taken from an internal database.
Again, you can then select the relevant keywords and 'send' them to project #2 or project #4.
The keyword list you will see is extracted from a database of more than 40 000 pre-built keyword lists.
4. Analyze Keyword Competition
You supply a list of keywords (manually or 'sent' from Projects #1 or #3) and select the number of Google results (competitors) you want to see.
In the results page, you will see how your competition is ranked and how difficult it will be to outrank them.
Find out how competitive a keyword is and how optimized each of the top ranked pages is for that keyword.
(In other words, can you beat the top guys easily ? )
You can also add in any URL manually to check out known competitors who may not be top ranked yet.
In the results page you will see values for the following criteria : PR , No of words on the page, No of times the keyword is repeated, the density %, If and how often the keyword shows up in the title, Links, ALT image tag, Meta Keyword tag, Meta Description tag, how often it is bolded and if it shows up in the H1 headline tag.
5. Spy on Adwords Competition
This functionality allows you to create a project of certain keywords, for which you want to build competitor history information.
This will open up a window where you can schedule to run the searches so you can keep track of who is competing for a certain keyword over time.
This is valuable as only bidders who are running successful (profitable) campaigns will stay in the top positions for any length of time.
These are the guys you want to emulate or beat.
The information in the results page shows you the keyword, whether the bidder is the owner of the product, an affiliate or a non-affilate, the Title of the ad, the Description of the ad and the URL at the bottom of the ad.
They are:
1. Create A Keyword List
Returns a search list of keywords as found by any of the services below (you can choose one or more of them) Ask.com, Google suggestion tool, Yahoo!, FreeKeywords (Wordtracker), Meta tags, Misspelled Keywords, Optional paid Wordtraker and KeywordDiscovery.
Allows you to limit the number of searches returned.
In the report window, you can edit your list of keywords by excluding phrases or selecting phrases starting with or containing a certain word.
Once you are happy with your list, you can group them into an Ad Group and/or send the list to Project #2 or Project #4 or even create content pages based on those keywords.
The content is extracted from Article Directories.
2. Analyze Pay Per Click Listings
Enter your list of keywords (or 'send' them from Project #1) and select which search engines you want to hit for analysis (Google, Enhance, Yahoo, Miva).
Select which criteria you want to see on the report (KEI, Title Reports, Top Bids, Anchor Results, Text results) and how you want to match your Google adwords phrases (broad, phrase or exact match).
Lastly enter the Max CPC $ value.
In the report view, you will see each keyword and values for the following columns
(depending on what you selected in the previous window):
Results, Searches, R/S Ratio, KEI, Adwords CPC, Adwords Position, Adwords Clicks and number of Google campaigns.
If you click on a keyword here, you will see a list of website URLs in the bottom window which will show you the top competitors who are bidding for that keyword.
If you then click on that URL, you will see the competitor's ad.
3. Select A Keyword List
Here you can extract a list of keywords related to your initial phrase which are taken from an internal database.
Again, you can then select the relevant keywords and 'send' them to project #2 or project #4.
The keyword list you will see is extracted from a database of more than 40 000 pre-built keyword lists.
4. Analyze Keyword Competition
You supply a list of keywords (manually or 'sent' from Projects #1 or #3) and select the number of Google results (competitors) you want to see.
In the results page, you will see how your competition is ranked and how difficult it will be to outrank them.
Find out how competitive a keyword is and how optimized each of the top ranked pages is for that keyword.
(In other words, can you beat the top guys easily ? )
You can also add in any URL manually to check out known competitors who may not be top ranked yet.
In the results page you will see values for the following criteria : PR , No of words on the page, No of times the keyword is repeated, the density %, If and how often the keyword shows up in the title, Links, ALT image tag, Meta Keyword tag, Meta Description tag, how often it is bolded and if it shows up in the H1 headline tag.
5. Spy on Adwords Competition
This functionality allows you to create a project of certain keywords, for which you want to build competitor history information.
This will open up a window where you can schedule to run the searches so you can keep track of who is competing for a certain keyword over time.
This is valuable as only bidders who are running successful (profitable) campaigns will stay in the top positions for any length of time.
These are the guys you want to emulate or beat.
The information in the results page shows you the keyword, whether the bidder is the owner of the product, an affiliate or a non-affilate, the Title of the ad, the Description of the ad and the URL at the bottom of the ad.
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