A lot of places are stuck with the thought that they have to spend tons of money on a huge ad campaign. Quite often it is wasted money. I have worked within the hospitality industry and seen first hand how money gets blown. I remember watching club owners buy whole page and half page ads for the local weekly publication. This was geared toward nightlife and it always had good articles to read. But,the ads never brought enough people in to justify the cost.
When you hook up with one of those group mailings then you get grouped together with a pile of other ads. It is such an unkempt pile of papers that I don't even want to hold it in my hands for fear of things falling out onto the ground. Maybe they plan it this way. The guy that buys the postcard style ad that always falls out, and gets looked at because of it, might pay extra for that.
When you use promotional advertising you are giving people something, hopefully useful, that will make them remember the logo or name without realizing it. It just sticks in there. I was given a Bud beer rolling cooler once. I was never a fan of Bud, but I love that cooler. People that see it and that drink it always complement me on it. It is well designed has a pull out handle and extra storage bag on top. I don't know if it has made me desire the beer more, but I do know that I would not turn down their labeled products, because of it.
I have looked for local business for different reasons and gravitated toward one for absolutely no apparent reason. I picked a plumbing supply company right out of the phone book and realized later that I had one of their pens on my desk. I don't recall even ever reading the side of the pen. I can't remember how it managed to show up at my house. All I know is that it worked because I went to that location over many others.
When you hand things to clients and customers you know that it is hitting the right mark. If something goes to someone that is in your store then they are likely to come back to your place before going to another. It makes sense. I have wine bottle stoppers from a certain brand of wine. Every time I go to buy wine I get confused because there are so many to choose from and so many pretty labels to look at. I usually recognize that familiar brand and that is the one that goes home with me. Because someone gave me a logo stopper!
When you hook up with one of those group mailings then you get grouped together with a pile of other ads. It is such an unkempt pile of papers that I don't even want to hold it in my hands for fear of things falling out onto the ground. Maybe they plan it this way. The guy that buys the postcard style ad that always falls out, and gets looked at because of it, might pay extra for that.
When you use promotional advertising you are giving people something, hopefully useful, that will make them remember the logo or name without realizing it. It just sticks in there. I was given a Bud beer rolling cooler once. I was never a fan of Bud, but I love that cooler. People that see it and that drink it always complement me on it. It is well designed has a pull out handle and extra storage bag on top. I don't know if it has made me desire the beer more, but I do know that I would not turn down their labeled products, because of it.
I have looked for local business for different reasons and gravitated toward one for absolutely no apparent reason. I picked a plumbing supply company right out of the phone book and realized later that I had one of their pens on my desk. I don't recall even ever reading the side of the pen. I can't remember how it managed to show up at my house. All I know is that it worked because I went to that location over many others.
When you hand things to clients and customers you know that it is hitting the right mark. If something goes to someone that is in your store then they are likely to come back to your place before going to another. It makes sense. I have wine bottle stoppers from a certain brand of wine. Every time I go to buy wine I get confused because there are so many to choose from and so many pretty labels to look at. I usually recognize that familiar brand and that is the one that goes home with me. Because someone gave me a logo stopper!
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