Digital signage has seen great success in the retail, hospitality and education sectors. Now tradeshows are emerging as a significant platform where it is being used very effectively. The display of digital screens on such a place ought to catch the attention of many. Incorporating digital signage solutions into exhibitions not only make the show one of its kind but cut a lot of costs as well.
Using Internet Connection
Showcasing digital signage at exhibitions can get pricey with the huge costs of broadband Internet. However, with technology scaling new heights, there are ways to trim down on the online expenses by opting for 3G or wireless networks. Text can be flashed on the screens with the help of 3G mobile connections or wireless data cards that are relatively cheaper. Another option is to link the laptop to the 3G phones. To make things easier one could even download and stock up content in USB storages and play them on the display screens later.
Catchy Content
The second most important thing that plays a vital role in drawing audiences is the content that is presented through digital signage. In a setting where several kinds of people come, it is necessary to make use of crisp and snappy content that is going to appeal to most viewers. It is important to get the message across quickly because honestly no one has the time to read three or four lines of extended content. The information should be precise, to the point and catchy.
Screen Size
The size of the display screen to be used for digital signage is another chief aspect that needs adequate consideration. The size of Digital LCD screens vary from 22” to as big as 108” and one should pick the size according to the capacity of the exposition. The size should be proportionate with the overall size of the hall, neither too big nor too small. Also, the design or the appearance of the screen must blend with the design of the stall.
Screen Placement
Another imperative aspect to take care of is the positioning of the display screen. One thing that should be kept in mind is that the level of the screen should always be at eye level. Also, larger screens should be placed at the end of the booth and the smaller ones towards the front.
Digital Signage solutions are being explored by many in the tradeshow business and the LCD screens are definitely here to stay. People are discovering new ways to make the most use of display screens that grab the attention of more and more people.
Using Internet Connection
Showcasing digital signage at exhibitions can get pricey with the huge costs of broadband Internet. However, with technology scaling new heights, there are ways to trim down on the online expenses by opting for 3G or wireless networks. Text can be flashed on the screens with the help of 3G mobile connections or wireless data cards that are relatively cheaper. Another option is to link the laptop to the 3G phones. To make things easier one could even download and stock up content in USB storages and play them on the display screens later.
Catchy Content
The second most important thing that plays a vital role in drawing audiences is the content that is presented through digital signage. In a setting where several kinds of people come, it is necessary to make use of crisp and snappy content that is going to appeal to most viewers. It is important to get the message across quickly because honestly no one has the time to read three or four lines of extended content. The information should be precise, to the point and catchy.
Screen Size
The size of the display screen to be used for digital signage is another chief aspect that needs adequate consideration. The size of Digital LCD screens vary from 22” to as big as 108” and one should pick the size according to the capacity of the exposition. The size should be proportionate with the overall size of the hall, neither too big nor too small. Also, the design or the appearance of the screen must blend with the design of the stall.
Screen Placement
Another imperative aspect to take care of is the positioning of the display screen. One thing that should be kept in mind is that the level of the screen should always be at eye level. Also, larger screens should be placed at the end of the booth and the smaller ones towards the front.
Digital Signage solutions are being explored by many in the tradeshow business and the LCD screens are definitely here to stay. People are discovering new ways to make the most use of display screens that grab the attention of more and more people.
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